Post Shareable Content
If you want your fans to share your content online, try thinking about what they love to share in real life! People share things to connect, experience and interact with friends. So try sharing content that awakens their curiosity, amuses them, emotionally moves them, helps or challenges them. Don’t expect fans to share content that is not worth sharing, even if they adore you!
Check Your Inbox Regularly
Facebook Timeline came up with a new and more personal way of communicating with fans through the inbox. Check it regularly and make sure to answer as most of them as you can and in the shortest period of time. They rely on your Facebook page to help them out with any questions they have.
Play With Your Cover Photo
If you want to stand out, try playing around with the cover photo. Some brands launch a presentation via their cover photo and then navigate fans to a photo album introducing their brand.
Pin Important Content to the Top
With Facebook Timeline, you can pin your posts to the top of your page. It will stay up there for 7 days unless you swap it for different content you want to make visible. You can tell that a brand has pinned something thanks to the orange ribbon in the right top corner.
Highlight Your Visually Attractive Content
Apart from pinning your most important content to the top of your page, don’t forget to highlight your most visually attractive content. Just click on the star in the top corner of you post to spread it across the whole width. You can leave it highlighted or click on the star again to make it smaller again. Unfortunately, you cannot highlight and pin the content at the same time.
Open Your Timeline
Having a closed wall is not very social and not being social contradicts the whole philosophy behind Facebook and social networks in general. Let your fans post on your wall and don’t delete posts that don’t really compliment your brand. You have to be able to accept negative feedback as well as the positive in order to gain your fan´s trust.
Reply to Wall Posts
Your wall will probably contain less serious messages from your fans than the inbox but you should still react to them in order to how that your business is on Facebook to interact with fans.